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Mornings at The DEC@Redbird

  • Wednesday, Sep 22, 2021 9:00 AM - 11:00 AM CDT
The DEC at RedBird strives to hold space for convening like-missioned voices around conversations that promote economic growth, wealth-building, and community development. We recognize this is an effort that takes a village with those who care about the health and wealth of our city as much as we do. On behalf of The DEC @ RedBird, we would be honored if you would join us around the table for our new quarterly community meetings. Mornings with The DEC will focus on three key components: 
  • To identify resources that support economic growth through business investments
  • To inspire change through awareness of systemic barriers that are a threat to community success
  • To increase community capital to build wealth sustainability  

We hope to use this space for information sharing, presenting initiative rollouts, and building opportunities for collaboration amongst city leaders with targeted goals and objectives that result in the economic well-being of our southern sector. If it interests you to connect with us on September 22 at 9:00 a.m., please RSVP for event below.


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Latosha (Tosha) Herron Bruff is the DRC’s Senior Vice President of Community Engagement. In this role, she focuses on understanding the needs and overcoming the challenges of underserved areas, such as Southern Dallas. With more than 20 years of experience advocating for marginalized communities, combined with her background in real estate, Herron Bruff brings a wealth of knowledge of the industry and commitment to projects that promote diversity, equity, and inclusion for all.


Prior to the DRC, Herron Bruff spent more than 10 years with Dallas Area Habitat for Humanity working to improve the quality of life for diverse communities across Southern Dallas. She held several positions during her time at Habitat and worked alongside some of the biggest names in nonprofit and social responsibility. Under her leadership, the organization became a United States Department of Housing and Urban Development (HUD) certified counseling agency focused on financial education and providing access to affordable housing opportunities. The homeownership center was the first among Habitat affiliates to create a digital education platform to help create more informed, empowered, and mortgage ready homebuyers. In her last role as Vice President of Government Relations and Public Affairs, Herron Bruff worked with community leaders and government officials to influence housing policy at the local, state, and federal levels.


A Dallas native, Herron Bruff holds a degree in journalism from the University of North Texas. She is a member of Delta Sigma Theta Sorority, Inc., and attends Concord Church where she sits on the education committee. She has serves on the board of the Southern Gateway Deck Park, advisory board of Children’s Health and Dallas Mavericks Advisory Council. Herron Bruff and her husband are the proud parents of two children.

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September 2021
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